Websites for Ottawa Clinics, Dentists and Health Practices

Health practices are judged on trust before anything else, and a website is usually where that judgement happens. Shinobi Media builds sites for Ottawa dental offices, physiotherapy and chiropractic clinics, medical aesthetics and wellness practices, with booking that works, accessibility that meets Ontario's obligations, and privacy handled rather than hoped about.

Get a free quoteCall (613) 800-8028

Why businesses like yours call us

  • New patients call to ask questions your website should have answered
  • Booking happens by phone during clinic hours, so reception is interrupted all day
  • Your site does not list which insurers you direct-bill, which is the first thing patients check
  • Nothing on the site says who the practitioners are or what they trained in
  • The practice is legally required to be accessible under Ontario law and nobody has checked
  • Patient information is collected through a form nobody can tell you where it goes

What the work covers

  • Practitioner profiles with credentials, training and real photographs, because in health the individual is the brand
  • Online booking wired into the software you already run, or a booking request flow if your system has no integration
  • Service pages per treatment, since patients search the procedure and not the practice
  • Insurance and direct billing stated plainly, including which plans you bill directly
  • New patient information, forms and first visit expectations, which removes most of the phone calls reception is fielding
  • Accessibility built to WCAG standards, which Ontario's regulation requires of organisations with 50 or more employees and which the Human Rights Code makes relevant to a practice of any size
  • Contact and intake forms handled in line with PIPEDA and Ontario's health privacy rules, with data going somewhere you can actually name
  • Local SEO for the neighbourhood, because patients pick clinics by proximity more than by anything else

What we have learned about this market

Clinic searches split into two intents that need different pages. "Dentist near me" is proximity and reviews, decided in the map pack, and the website barely participates. "Invisalign Ottawa cost" or "physiotherapy for a rotator cuff Ottawa" is a research query with a long, specific answer, and that is a page most practices simply do not have. The practices that win the second kind of query are the ones that answered the question properly, and those visitors arrive already half-decided.

What a website for this costs

Most businesses in this category take the Business tier at $1,199: up to fifteen pages, a page per service, Google Business Profile set up, local SEO built in, and a booking or quote flow, at a final price with no tax added. A simpler site is $799 and a custom build with integrations is $2,399.

Further reading

Other industries we build for

Areas we serve

Frequently asked questions

Does my Ontario clinic website have to be accessible?

It depends on your size, and the answer is wider than the threshold suggests. Ontario's Integrated Accessibility Standards Regulation sets the website conformance requirement, WCAG 2.0 Level AA, on designated public sector organisations and on organisations with 50 or more employees. Below that you are outside that specific requirement, but the Ontario Human Rights Code's duty to accommodate has no employee threshold at all. Beyond the legal question, a significant share of patients have a disability or an age-related impairment, and an inaccessible booking flow turns them away silently. Our AODA guide sets out who has to comply with what.

Can patients book online without changing our practice software?

Usually. Most clinic management systems expose either a booking widget or an API, and where one exists we wire the site into the system you already run rather than adding a second calendar for your front desk to reconcile. Where a system genuinely has no integration, a structured booking request that lands in one inbox with everything you need to confirm it is still a large improvement on a phone call during a treatment.

Where does patient information from the contact form go?

Somewhere you can point at, which is the whole answer. Health-adjacent information collected from Ontario residents falls under PIPEDA and, depending on the practice and the information, Ontario's health privacy legislation. That means knowing where submissions are stored, who can read them, how long they are kept, and telling patients all of that in a privacy notice. We set that up as part of the build rather than leaving a form emailing an unencrypted inbox.

Should we list our prices?

For elective and cosmetic treatments, usually yes, at least as a starting range, because the patient is comparison shopping and a page with no number gets closed. For insured or highly variable treatment it is often misleading, and a clear explanation of what determines the cost serves the patient better than a figure that will not hold.

How long does a clinic website take?

Three to four weeks for most practices. Booking integrations and practitioner photography are usually what set the pace rather than the build itself.