Websites and SEO for Ottawa Trades and Contractors

A trades website has one job: turn a person with a problem into a phone call in under a minute. Shinobi Media builds sites for Ottawa plumbers, electricians, HVAC companies, roofers, landscapers and general contractors, and does the Google Business Profile work that actually decides whether you get found at all.

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Why businesses like yours call us

  • You are paying for a website that has never produced a call you can point to
  • You are invisible on Google Maps while a competitor two suburbs away shows up everywhere
  • Your leads all come from a lead-generation platform that charges per call and owns the customer
  • Your site does not say which areas you cover, so people in Barrhaven assume you do not go there
  • Emergency callers cannot find your number without pinching and zooming
  • You have thirty happy customers and four Google reviews

What the work covers

  • A phone-first site where the number is tappable above the fold on every page and an emergency call-out is one tap from anywhere
  • Service pages per trade and per problem, because someone searching "burst pipe Ottawa" is not searching "plumbing services"
  • Service-area pages for the suburbs you actually cover, so the map search and the website agree
  • Google Business Profile set up and optimised properly: categories, services, service area, photos and the review flow
  • A review request system that makes asking automatic rather than something you remember once a quarter
  • Before-and-after galleries with real job photos, which out-convert stock imagery by a distance
  • Quote request forms that capture the job type and the address, so you can triage before you call back
  • Call tracking, so you know which of your marketing produced the work

What we have learned about this market

Most Ottawa trades businesses lose more work to a thin Google Business Profile than to a weak website. The map pack sits above every organic result, and it is decided by proximity, primary category and review count, none of which live on your site. The right order is almost always profile first, reviews second, website third, and anyone selling you a rebuild before they have looked at your profile is selling the wrong thing.

What a website for this costs

Most businesses in this category take the Business tier at $1,199: up to fifteen pages, a page per service, Google Business Profile set up, local SEO built in, and a booking or quote flow, at a final price with no tax added. A simpler site is $799 and a custom build with integrations is $2,399.

Further reading

Other industries we build for

Areas we serve

Frequently asked questions

Do I need a website if I get all my work from word of mouth?

You need somewhere for word of mouth to land. When someone is given your name, the first thing they do is search it, and what they find decides whether they call. That does not have to be a large site. It has to load fast on a phone, say what you do and where, show real work, and put the number in reach. What it should not be is nothing, or a Facebook page you cannot control.

How do I show up on Google Maps for my trade in Ottawa?

Claim and fully complete the Google Business Profile, set the primary category to the trade rather than something generic, list the service areas you genuinely cover, add real job photos regularly, and get reviews steadily rather than in bursts. Proximity to the searcher matters too, which is why a Kanata searcher tends to see Kanata trades and why service-area coverage has to be honest. The full order of operations is in our map pack guide.

Is it worth paying for lead generation platforms?

Sometimes, early on, and the honest problem with them is not the cost per lead, it is that you are renting a customer relationship you never get to own. The lead is sold to several contractors, the customer belongs to the platform, and none of it builds anything you keep. The work that compounds is the profile, the reviews and the site, because next year they are still there and still free.

How fast can a trades site be live?

A focused trades site is usually two to three weeks. The Google Business Profile work can start on day one and often moves the phone before the site ships, which is the right order anyway.

Can you beat a quote I already have?

Yes. Send the written proposal, we match the scope line for line and come back under it in writing. If it is already a fair quote for the right scope, we will tell you that instead.