Baxter Massage Center
Massage bookings are made in the evening, on a phone, by someone who has already decided they want an appointment and will take whichever clinic makes it easiest. The build puts treatments, therapists and availability in front of that visitor and closes the booking in the same session, with the appointment landing in the clinic's calendar rather than in an inbox somebody has to work through the next morning.
Get a free quoteCall (613) 800-8028
The problem
Massage appointments are booked in the evening, on a phone, by someone who has already decided they want one and will take whichever clinic makes it easiest. A clinic reachable only by phone during business hours is closed at exactly the moment those people are deciding.
What we built
Booking was made the primary path rather than a link in the navigation. Treatments, therapists and availability are put in front of the visitor and the booking closes in the same session, landing in the clinic's calendar instead of in an inbox somebody has to work through the next morning. Cancellation was made self-serve for the same reason.
- Online booking flow with calendar sync, no phone call required
- Self-serve cancellation so changes do not cost staff time
- Treatment and therapist pages written for local search intent
- LocalBusiness structured data so the clinic reads as a real Ottawa entity
The outcome
A booking-first site that takes appointments outside business hours, with calendar sync so the clinic's schedule is the single source of truth, and LocalBusiness structured data so the clinic reads as a real Ottawa entity to Google and to answer engines.
How it was built
- Sector: Health & Wellness
- Built with: React, Online Booking, Calendar Sync, Local SEO
- Live at: baxtermassage.ca
- Built by Shinobi Media, Ottawa, Ontario. Call (613) 800-8028.
What a project like this costs
Work of this shape usually lands in the Business tier at $1,199, or the Pro tier at $2,399 where integrations are involved. Both are final prices with nothing added, and you own the code, the domain and every account outright.
- The full Ottawa web design price list
- Already have a quote? Our current promotion beats it by up to 20%
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Frequently asked questions
Do you build online booking systems for massage clinics?
Yes. Booking with calendar sync, automated confirmations and self-serve cancellation is one of the things this studio builds most often, for massage therapists, spas, salons and clinics.
Does the booking connect to the calendar we already use?
That is the normal arrangement. Appointments land in the calendar the business already runs on, so there is no second schedule to keep in step with the first.