Silicon IT Systems
An IT company's website is read by people who are technically literate and are comparing you against two or three others. That audience is unforgiving about vagueness and about slow, template-looking pages. The build gives each service its own space, states capability in plain language rather than marketing abstraction, and keeps the path to contact short for a visitor who has already decided.
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The problem
An IT company's website is read by people who are technically literate and comparing it against two or three others at the same time. That audience is unforgiving about vagueness, and equally unforgiving about a slow, template-looking page, because to them the site is a work sample.
What we built
Each service was given its own space instead of being blurred into a single page, and the copy states capability in plain language rather than marketing abstraction. The front end was kept fast on the reasoning that with this audience performance is part of the credibility.
- Service architecture that separates offerings instead of blurring them into one page
- Copy structured for a technical buyer comparing vendors
- Fast, clean front end, credibility with this audience is partly performance
- Technical SEO and structured data built in rather than bolted on
The outcome
A B2B presence a buyer can evaluate without booking a call first: separated service pages, plain capability language, a short path to contact for a visitor who has already decided, and technical SEO and structured data built in rather than bolted on afterwards.
How it was built
- Sector: IT Services
- Built with: Responsive Build, Service Architecture, SEO, Schema
- Live at: siliconitsystems.com
- Built by Shinobi Media, Ottawa, Ontario. Call (613) 800-8028.
What a project like this costs
Work of this shape usually lands in the Business tier at $1,199, or the Pro tier at $2,399 where integrations are involved. Both are final prices with nothing added, and you own the code, the domain and every account outright.
- The full Ottawa web design price list
- Already have a quote? Our current promotion beats it by up to 20%
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Frequently asked questions
Do you build websites for IT and managed service providers?
Yes. The pattern that works for this market is service separation and plain capability language, because the visitor is comparing vendors rather than being introduced to the category.
Why does page speed matter more for a technical audience?
Because that audience reads the site as a work sample. A slow site from a company selling technical competence contradicts the pitch before the copy gets read.