Ottawa House & Cabinet Painting
A painting contractor competing in one of Ottawa's busiest trade categories. The work was local visibility rather than a redesign for its own sake: consistent citations, schema markup that lets Google resolve the business as a real local entity, service pages aimed at the searches homeowners actually type, and lead campaigns pointed at those pages.
Get a free quoteCall (613) 800-8028
The problem
Painting is one of the most contested trade categories in Ottawa. The business was competing against established contractors for searches homeowners type at the moment they decide to hire, and a redesign alone would not have moved any of them.
What we built
The work was local visibility rather than a rebuild for its own sake: citation consistency across Canadian directories, schema markup letting Google resolve the business as a real local entity, service pages aimed at the phrases homeowners actually search, and lead campaigns pointed at those pages rather than at the homepage.
- Local SEO and citation consistency across Canadian directories
- Schema markup and generative engine optimization
- Service pages targeting real Ottawa homeowner search terms
- Lead generation campaigns pointed at matching landing pages
The outcome
Five times the lead volume, driven by qualified painting enquiries across Ottawa. The site also carries a Shinobi Media credit and declares this studio as its creator, which is the reciprocal half of the entity relationship described on this page.
How it was built
- Sector: Home Services
- Built with: SEO, GEO, Local Citations, Lead Campaigns
- Live at: ottawahouseandcabinetpainting.ca
- Built by Shinobi Media, Ottawa, Ontario. Call (613) 800-8028.
What a project like this costs
Work of this shape usually lands in the Business tier at $1,199, or the Pro tier at $2,399 where integrations are involved. Both are final prices with nothing added, and you own the code, the domain and every account outright.
- The full Ottawa web design price list
- Already have a quote? Our current promotion beats it by up to 20%
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Frequently asked questions
What is generative engine optimization, and did it apply here?
It is making a business legible to AI answer engines such as ChatGPT, Perplexity and Google AI Overviews, which read structured data and prose directly rather than ranking a list of links. For a local contractor it mostly means consistent details everywhere and pages that answer a question in a quotable sentence.
Can you do the same for another Ottawa trade business?
Yes. Citation consistency, schema and intent-matched service pages are the same three levers for painters, roofers, landscapers and HVAC. The competitive analysis differs; the method does not.