Unicorn Spa
A day spa's most profitable booking is rarely its cheapest one, and a single page listing every treatment gives the profitable one nowhere to rank. This build gives the couples massage package its own page, its own structured data and its own booking path, while the main site handles the rest of the menu. Neighbourhood-level service areas are declared explicitly, because a spa on Merivale competes for Nepean and Barrhaven searches, not the whole city.
Get a free quoteCall (613) 800-8028
The problem
A spa's most profitable booking is rarely its cheapest one, and a single page listing every treatment gives the profitable one nowhere to rank. A couples massage search and a hot stone search are different queries, and one page cannot answer both well.
What we built
The couples massage package was given its own page, its own Offer structured data and its own booking path, while the main site handles the rest of the menu. Service areas were declared at neighbourhood level, because a spa on Merivale Road competes for Nepean and Barrhaven searches rather than for the whole city.
- Online booking with calendar sync and self-serve cancellation
- A dedicated landing page and Offer schema for the couples package
- Neighbourhood-level service areas rather than a single city claim
- One shared NAP source so page copy, head tags and JSON-LD cannot drift
The outcome
A booking site where the highest-value package has a page to rank with, neighbourhood-level service areas that match where the customers actually come from, and one shared source for the business details so page copy, head tags and JSON-LD cannot drift apart.
How it was built
- Sector: Spa & Wellness
- Built with: React, Online Booking, Offer Pages, Schema
- Live at: unicornspa.ca
- Built by Shinobi Media, Ottawa, Ontario. Call (613) 800-8028.
What a project like this costs
Work of this shape usually lands in the Business tier at $1,199, or the Pro tier at $2,399 where integrations are involved. Both are final prices with nothing added, and you own the code, the domain and every account outright.
- The full Ottawa web design price list
- Already have a quote? Our current promotion beats it by up to 20%
Other work
- Happy's Moving & Storage — Moving & Storage
- Silicon IT Systems — IT Services
- Ottawa House & Cabinet Painting — Home Services
- The Glam Spot — Beauty & Wellness
- Good Luck Metals — Industrial & Trading
Frequently asked questions
Should a spa have a separate page for each treatment?
Not for each one, but certainly for the packages worth the most and searched for by name. A page that tries to rank for everything usually ranks for nothing, and the packages people search by name are where the return is.
Why declare neighbourhoods rather than just the city?
Because a spa draws from a catchment, not a municipality. Naming the neighbourhoods the business actually serves matches how people search and gives Google something specific to corroborate.